taking advantage of alcohol brand management: an epic saturday in jozi.

Land of Nams: living in Johannesburg, exploring the world, documenting the things I love

I’m so in love with Johannesburg after our weekend (especially after Sunday) and I can’t wait to tell you all about it. Before I gush about why  I’ll tell you about our crazy little Saturday and how we got to benefit from a bit of marketing. Our friends Anita and Tumi took a bunch of us to a party that Jameson (the whiskey) throws twice a year around these parts to gin up their brand loyalty and sexy factor. It was all meet at point A and be driven to a secret location Point B (a huge Jozi mansion) where you sip champagne, drink cocktails, swim, get massages, eat finger foods, and people watch sexy Joburgers in sexy outfits (I have never seen someone who wasn’t a model–maybe she was a model?– rock high-waisted shorts and a bra so well).

Land of Nams: living in Johannesburg, exploring the the world, documenting the things I love

The sky was ripe for photography since we were outside at sunset, and the picture on the left has a bit of camera shake but that is because it was taken at a 5 second exposure and steadied on a car, (lucky for P and my friends I’ve a self-imposed ban on bringing tripods to sexy parties).

Land of Nams: living in Johannesburg, exploring the world, documenting the things I love

photo credit: P. Me and our friend B. Just sipping champagne like we do every night of the week.

As you can imagine, after a day of being plied with booze and food things got a bit hectic. After the party we were dropped off at the meeting point and were planning to call a cab. But then Tumi (who had been up to all kinds of antics throughout the day) convinced this amazing gentleman to drive all of us (6!) to Greenside and he proceeded to DJ what has to be the most spectacularly fun late 90’s R&B  car ride I’ve ever experienced. At the end of the night we found that our keys were missing, and luckily A & T live around the corner and were kind enough to save our sorry butts from a hotel. It was an epic Saturday in Jozi.

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